How three Irish companies are adapting to Trump’s tariffs


Source: irishtimes.com irishtimes.com

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Six months ago, before Donald Trump, before tariffs, Clonakilty Distillery reduced the price of its premium whiskey brand in the United States from $60 (€53) a bottle to just under $50. With the US consumer on the back foot because of inflation, anything above $50 had become “problematic”, says company founder and managing director Michael Scully. “We could see it coming, so we changed our pricing.” “You might assume the US consumer has a lot of money, but that has changed ... they are still buying their whiskey but they’re not willing to pay as much of a premium,” he...