These Analysts Say Retailers Face Most Uncertainty They’ve Seen Since COVID

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Michael M. Santiago / Getty Images Key Takeaways The "reciprocal" tariffs slated to impact goods from dozens of countries will be difficult to avoid for even the best-positioned retailers, Oppenheimer analysts said Friday. Many brands' profits will come under pressure, and demand could dampen if they raise prices, the analysts said. The near-term outlook for retailers with a discretionary focus "is as uncertain as in the early stages of the COVID-19 pandemic," Oppenheimer said. Running a retail operation just got a lot tougher. Navigating widespread “reciprocal” tariffs will challenge the industry as it deals with trade policy but also consumer...