How Rolex’s new Land-Dweller watch aims to ‘invigorate’ the collector base

News Snapshot:

"Watches and Wonders" in Geneva, the biggest trade show in the luxury timepiece world, kicked off with a bang as industry leader Rolex released its latest 2025 models just as the industry finds itself in an uncertain market. Though most of the releases are tweaks, new colors, and new materials for some of its existing watches, the biggest news is an all-new model with a brand new movement, the Rolex Land-Dweller. The integrated bracelet Land-Dweller resembles Audemars Piguet’s iconic Royal Oak sports watch, with a sleek flat “Jubilee” bracelet, fluted bezel, and new honeycomb dial. Rolex Land-Dweller 40, white Rolesor...