Nissan did too little too late in India and Honda is not coming to save it

News Snapshot:

The story of Nissan is unfortunate. It had been saved once by the legendary executive Carlos Ghosn, who brought it into an alliance with French carmaker Renault. Ghosn cut costs brutally, even shuttering factories in Japan, unheard of in the country. He even focused heavily on China, tying up with Dongfeng Motor Group. At one point of time, China accounted for over half of Nissan’s sales. Ghosn also realised the potential of the Indian market and was captivated by the Tata Nano microcar . A link-up with Bajaj Auto to produce a quadricycle, the Qute, did not materialise, and Ghosn...