Finding beauty in old makeup: the comeback of vintage cosmetics

News Snapshot:

Deep into my nightly TikTok scroll, I stumbled across the world of vintage makeup. I had discovered a video of creator Olivia White (@LivvyLoveASMR) roleplaying as a softly spoken Avon lady selling her wares in a soothing ASMR video, tapping her nails on kitschy old cosmetic bottles shaped like pieces of dollhouse furniture. I was rapt, intrigued by the novelty packaging that stood in stark contrast to the sort of staid, samey makeup products that populate shelves today. “When I first started making these videos I had no idea people would like them so much,” says White, 27. “I think...