OnePlus injects a fresh dose of investment in India to capture growing premium smartphone market

News Snapshot:

OnePlus will invest Rs 2000 crore every year for the next three years in India, as the handset maker aims to revive its market share in the premium smartphone segment and compete with Apple Inc and Samsung Electronics in the world’s second-largest smartphone market. The investment is part of “Project Starlight,” which focuses on enhancing product durability, improving customer service, and developing India-specific features. The Oppo-owned Shenzhen-based brand is taking a measured approach to increasing its market share in the high-end smartphone segment, where Apple and Samsung dominate. OnePlus is set to launch its flagship OnePlus 13 in global markets,...