Delhi-NCR is unconquered territory for Korean restaurants. K-wave bringing corn dogs, kimbab

News Snapshot:

Lee Sang Hyun, owner of Korean street food chain Kori’s, has seen tectonic shifts in Indians’ interest in Korean cuisine. From starting with a small joint near Delhi University’s north campus in 2013 to having five outlets across Delhi, Assam, and Arunachal Pradesh, Lee’s journey is a story of smart business acumen, perseverance, and the Midas touch of K-culture in India. “When we educate ourselves about India, we learn that there is a section below the poverty line and also a sizable middle-class who can go out and eat,” Lee says about Korean entrepreneurs’ target audience. For Kori’s, it’s the...