Desi Influencers Earn Up To Rs 10 Lakh Per Week Crushing Narayana Murthy’s Challenge; Barely Work 10 Hrs

News Snapshot:

> Tech In its latest report, titled 'The State Of Influencer Marketing in India' Ernst & Young (EY), has made some interesting revelations about the state of influencer economy in the nation. Some of the key insights of the study by EY are as follows: 73% of the influencers spend less than 10 hours a week relative to their global counterparts, who spend around 39 hours. 12 % of the desi influencers make a killing with content, earning between Rs 1 lakh and Rs 10 lakh in a week. 75% of the brands might consider integrating influencer marketing as a...