Burberry: New Creative Direction Hasn’t Helped Sales (OTCMKTS:BURBY)


Source: seekingalpha.com seekingalpha.com

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eyewave/iStock Editorial via Getty Images The British luxury fashion label and company Burberry (OTCPK:BURBY) (OTCPK:BBRYF) has seen a fantastic price fall of 33% since I last wrote about it in September last year and an even bigger decline over the past year (see chart below). This is disappointing considering that I had a Buy rating on it based on its robust first quarter (Q1 FY24) sales growth. But it is even more so considering the recent rally in luxury stocks. The S&P Global Luxury Index, for example, is up by almost 18% since late September last year by comparison. Price...