Bvlgari To Tiffany, All Want A Piece Of Indian Men’s ‘Maharaja’ Dreams

While it may still be some time before Indian men go all Timothée Chalamet in donning Cartier necklaces while stepping out, luxury jewellery brands are leaving no stone unturned, or uncut, to woo them. And why not? India is the second-largest market for jewellery, after China. Indian men are buying more jewellery than ever, and they are just following a global trend. The global value of the men’s luxury jewellery market is approximately $6.5 billion, according to Euromonitor International. In 2022, the men’s luxury jewellery sector grew at 8% as against women’s at 5%. What does this tell us about…