Tencent’s gaming cash cow Honor of Kings sets sights on MENA

News Snapshot:

Honor of Kings, Tencent’s massively popular mobile game, has its eye set on the international market in 2024. Starting on February 21, the multiplayer online battle arena (MOBA) game will be available in the Middle East and North Africa (MENA) region as well as Eastern Europe and South Asia, according to an announcement from TiMi Studios, Tencent’s in-house gaming studio that created Honor of Kings. The game first ventured out of China in 2023, starting in Brazil. Globally, around 100 million users — most of whom are in China today — play the game every day. The title has become...