41% Indian gamers women, 66% from non-metros, finds Google-backed study

News Snapshot:

Written by Asmit Kumar In November, a report titled ‘State of India Gaming Report’ was published by venture capital firm Lumikai with Google. Surveying 2317 respondents—a microcosm of India’s mobile gamers—they had found compelling insights on their habits and motivations. However, the report largely flew under the radar. We explore its findings today, the most surprising perhaps that 41% of Indian gamers were found to be women. This number presents a fascinating shift in what is regarded as a male-dominated pastime. The study also showed that non-metro cities are swiftly taking to this hobby, making up 66% of all gamers,...