New consumer brands grab market share in China, South Korea: Bain & Co

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Customers shop at a supermarket in Qingzhou city, East China's Shandong province on Jan 12, 2024. Future Publishing | Future Publishing | Getty Images The rise of online shopping, social media and easier access to factories are driving the growth of new consumer brands in parts of Asia — putting pressure on traditional industry giants. Over the last several years, such upstart consumer brands have been gaining market share in China and South Korea, according to a report from Bain and Company released Monday. "The consumer products company of the future is going to need to be constantly reinventing its...