Audi’s four rings shined bright in 2023. But India still a small market for luxury cars

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In 2021, when Audi sold 3,293 vehicles, 79 per cent of the luxury car buyers in India chose to buy diesel vehicles. In 2023, a majority of luxury car buyers, 59 per cent, in India choose petrol. This is despite the fact that a majority of luxury car buyers in India prefer Sports Utility Vehicles. “We have successfully managed to disassociate the concept that luxury SUVs need to have diesel engines”, Dhillon said to ThePrint, adding that rules like the Graded Action Response Plan (GRAP) in the National Capital Region (NCR), which forced pre-BS6 diesel vehicles off the road, has...