“Ketsueki-gata: Why Some Believe Personality Can Be Predicted From Blood Type”

News Snapshot:

In Japan, there is a belief that a person’s personality is linked to their blood type. This may sound strange, but the idea is not too dissimilar to astrology’s popularity in the UK or the US today. However, Ketsueki-gata, as it is called, is unique and has deep cultural roots in Japan’s recent history. While it may seem trivial to us, in Japan a person’s blood type has important implications for how they are understood as an individual and how they may perform in their jobs. So what’s going on here? What does your blood type say about you? Okay,...