Privacy watchdog launches inquiry into data collection

TikTok has denied breaching privacy laws, saying pixels are used industry-wide and are voluntary for advertising clients to use. It branded the accusations as trying to "mislead or scare companies without regard to current law or the information available". "Pixel usage, which is voluntary for our advertising clients to adopt, is an industry-wide tool used to improve the effectiveness of advertising services," TikTok said in a statement. "Our use of this tool is compliant with all current Australian privacy laws and regulations, and we dismiss any suggestion otherwise. "We also rely on our advertising clients to only share data with…