Seen the show? Now visit the location: Britain embraces surge in ‘set-jetter’ tourists


Source: theguardian.com theguardian.com

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Set-jetting – flying off to see where a favourite movie was filmed – has long been a small but important tourism niche. But while feature films such as Wonka and Napoleon are boosting visitor numbers in Bath and Blenheim, the growth of TV streaming is also fuelling a rise in screen tourism that is expected to transform the pastime into big business next year. The Crown, All Creatures Great and Small, Ted Lasso and Slow Horses have all had fans visiting the starring locations, while there is anticipation about where Warner Bros will choose to shoot a new TV adaptation...