How #Melodi Broke the Internet and Cemented the Turnaround in India-Italy Relations Under PM Modi

News Snapshot:

Around 1,280 million impressions on X (formerly Twitter) and the top search trend in India on Google for three days straight — this is how the hashtag ‘Melodi’ broke the internet after Italian Prime Minister Giorgia Meloni posted a selfie with PM Narendra Modi on social media earlier this month. The selfie took the internet by storm with the usage of #Melodi trending far and wide. On X, #Melodi trended prominently, amassing a staggering 1,280 million impressions worldwide, with around 2.67 lakh posts and mentions. On Instagram, from December 1 to 5, #Melodi achieved the highest interaction count, reaching 6.61...