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Farer Farer was founded in 2015 by a group of watch-loving entrepreneurs headed by Paul Sweetenham, former boss of TJX Europe (parent company of TK Maxx, among others) who used his retail experience to build the brand into a force. The range is designed in Farer’s London studios with production entrusted to Roventa-Henex, one of Switzerland’s leading manufacturers for some of the biggest names in the business. Farer’s Lander IV GMT model has proved a particular hit and costs £1225 ($2360). farer.com Brooklands Watch Company Founded in 2018 by aviator and saloon car racer Simon Jeffs, after a visit to...
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