Live news: Lululemon and Peloton team up, breathing life into struggling fitness company’s shares


Source: ca.finance.yahoo.com ca.finance.yahoo.com

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peloton-0928-ph Today’s top stories 7:30 a.m. Lululemon and Peloton team up Peloton Interactive Inc. shares are rising in pre-market trade after a deal was announced with Canadian giant Lululemon Athletica Inc. to tap its online workouts and team up on apparel. The deal will make Vancouver-based Lululemon the primary athletic apparel partner of Peloton, while New York-based Peloton will be the exclusive digital fitness content provider to Lululemon. Subscribers to Lululemon’s digital services will also get access to various levels of Peloton digital classes, depending on their payment tier. The deal comes as Lululemon moves to discontinue selling its digital...