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Mr Lowe said the acceleration in alcoholic seltzer products showed no sign of letting up and it was clear that seltzer wasn’t just a passing fad. “The volumes and the growth suggest it’s here to stay,” he said. Craft beer makers had also shifted further towards cans and the growth of kombucha as a fashionable drink had also propelled demand, with producers able to use graphics and clever design in a more fulsome way compared with a label on a bottle. “The ability to decorate a can is far greater,” he said. Orora has eight factories in Australasia and 14...