News Snapshot:
In April 2020, Starbucks and KFC added plant-based meats (PBMs) to selected stores in China. While alternative meat products have a long history in China, this marked the first time that PBMs were introduced within its mainstream commercial food outlets. The success of PBMs in China is critical to the global PBM market because of the country’s increasing demand for meat and ongoing expansion of meat production. This article explored key themes among ten Chinese publications about the launch of PBMs in KFC and Starbucks. Because these launches gained significant media attention, the study offers some insight into public attitudes...
