Trip.com Group pushes ahead with green tourism goals | TTG Asia


Source: ttgasia.com ttgasia.com

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Trip.com Group will embark on its long-term goal to build green tourism, covering three key areas: working with partners to launch over 10,000 low-carbon travel products; promoting sustainable travel concepts and engaging 100 million travellers in low-carbon practices; and, aiming to further reduce carbon emissions across its own operations. Trip.com’s survey of customers revealed that travelling sustainably is essential to most respondents. As such, the group continues to build upon its content marketing strategy to provide awareness of more sustainable options. Trip.com Group will embark on its long-term goal to build green tourism and provide awareness of more sustainable options...