News Snapshot:
Rajesh Jain“We have been living in an ad tech era for the past 20 years,” said Rajesh Jain, founder and managing director of Netcore in a session at the MarTech Asia Summit 2021 organised by ETBrandEquity. Jain spoke on how to win in the coming martech era and drive exponential, forever profitable growth. “We have seen a rapid growth in internet users and internet advertising,” he continued. For a lot of companies profitability has been elusive. Jain mentioned, “One of the biggest challenges has been the cost of customer acquisition and spends on ad tech which today comprise almost 90...
