Does Woke Advertising Work? | Power Line

Corporate America has largely aligned itself with the Left, a choice that is often reflected in advertising. "Get woke, go broke" is a nice sentiment, but unfortunately it isn't always-or, perhaps, usually-true. Nike, to name just one example, has profited greatly by being anti-American. Some of this probably has to do with catering to a non-American customer base, but sadly there is also no shortage of Americans who respond to leftist pitches. The Telegraph covers a recent round of advertising awards and headlines, "Advertising agencies' woke campaigns misfire." The headline, though, is perhaps too optimistic. The signals coming out of…