News Snapshot:
[PWC] ’s global entertainment & media outlook released on Monday. The report also said that despite the pandemic, the Indian M&E sector has shown remarkable resilience. “Technological advancement and deepening of internet access will continue to influence the way Indians consume content. Our outlook shows that the demand for great, localised content, increased internet penetration and the creation of new business models will drive the industry’s growth for the next five years,” said [Rajib Basu] , Partner & Leader – Entertainment & Media, [PwC India] . As per the outlook, India is the fastest-growing internet advertising market in the world...
