Bain & Co: Social commerce accounted for about 44% of the $ 109 billion e-commerce market in Southeast Asia in 2020; Vietnam leads with an adoption rate of 65% while Thailand’s adoption rate is around 50% (Prim Chuwiruch / Bloomberg)

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May 8, 2021 Prem Choyruch / Bloomberg: Bain & Co: Social commerce accounted for about 44% of the $ 109 billion e-commerce market in Southeast Asia in 2020; Vietnam leads with 65% while Thailand reaches 50% Social media shopping is gaining popularity in Southeast Asia.