Rejuvenation of Chinese brands boosts popularity among young consumers


Source: people.cn people.cn

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( People's Daily Online ) 13:38, October 27, 2020 China’s home-grown brands incorporating Chinese traditional style and culture have become increasingly popular among young consumers, as these brands are not only known for their high-cost performance, but have become a leader in quality and trend. Models present creations by China's sportswear brand Li Ning at New York Fashion Week. (Photo/Xinhua) The country’s fast-fashion brand Peacebird launched its collection with Disney’s established film Mulan, blending new elements with a modern take on traditional Chinese fashion, which quickly went viral. In the past, the brand has frequently collaborated with established brands, such...